Articles
Projects
Product Launch
CHALLENGE
The business needed to launch a product that collected mobile data from a vehicle versus a fixed device on the side of the road.
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SOLUTION
Developed a national campaign that involved taking the product to the customer and allowed the customer to see the data along the way. The vehicle made appearances at trade shows, workshops, and customer meetings, and traveled over 18,000 miles in four months.
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RESULT
Developed a new market for a mobile product. Conducted over 100 television interviews, appeared at two national conferences, and allowed the business to jump to an early market lead. Read more at https://issuu.com/icosa/docs/q4_2012/66
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Weather Training
CHALLENGE
The customer purchased a decision support system worth over 4 million dollars and wanted to make sure it was used and accepted by the staff.
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SOLUTION
Developed a custom training curriculum, which consisted of detailed student and instructor guides, and delivered live 2-day training sessions at 8 locations across the region after commissioning of the system. Then, after the first season of use, a weather scenario training was developed using 10 unique events. The training was conducted live at 5 locations in 1-day sessions.
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RESULT
The customer became the leader among their peers in their use of the technology, led the way in partnering with others to further the industry, and quickly adopted the technology.
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Customer Engagement
CHALLENGE
The business needed to build credibility for new digital, decision-support customer solutions and simultaneously was convinced their customer could not be reached via digital communications.
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SOLUTION
Used a 40-year anniversary milestone as the theme of the communications, showed the business' long time experience in the market, and created an entirely digital campaign, which included a photo contest for calendar creation, social media, website, and an extensive automated email campaign.
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RESULT
Customers responded well to the digital campaign, with above average metrics, an outstanding response to the photo contest, and the business reported annual growth of 9.5% from previous year.
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Brand Awareness
CHALLENGE
The business wanted to penetrate a specific urban market to offer a new solution to a new customer group. In early digital responses, the business was identified as having no brand awareness.
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SOLUTION
The business partnered with a local chapter of a trade association and provided monetary support and manpower and produced a one-day educational event with speakers from outside the region and other technology partners.
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RESULT
Increased attendance by 40% over three years and provided the business numerous leads over the period. Business was considered a thought leader and partner in education.
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